Table of Contents
Acknowledgments ix
Foreword Mitch Horowitz xiii
Introduction xvii
Part 1 Self Help and Positive-Thinking Movements
1 Overview of the Self-Help Movement 3
2 Overview of Positive Thinking 23
3 Making Sense of Self-Help and Positive Thinking 42
4 The Fallacy of the "Power of Now" 56
5 The "As If" Principle and the Power of Assumption 81
Part 2 Self-Help and Self-Healing
6 Self-Help and Therapeutic Suggestions 91
7 Christian Science and Collective Suggestion 105
8 Exploring a Scientific Rationale of Self-Deception 116
9 Religion and Placebo Healing 130
10 Faith Healing and Mass Suggestion 137
Part 3 The Oneness of Life
11 The Mental Universe 147
12 The Will to Create 158
13 The Qabalah and the Quaternity Principle 174
14 The "I Am" and the Power of the Lost Word 186
15 An Existential Question: Who Am I? 205
Epilogue: A Metaphysical Answer: You Are a Magician 216
Notes 223
Bibliography 241
Index 247
About the Author 261