Synopses & Reviews
Actors earn more money performing in television commercials than in stage productions and feature films combined.
"Squire Fridell's book is a witty and complete guide. It should be on every actor's shelf right next to Stanislavsky.
--Richard Schickel, film critic, Time magazine
"Acting in Television Commercials is a great way to break into the business, and Squire Fridell's book is fun and informative . . . a must for any aspiring actor."
--Carol Burnett
Acting in television commercials is fun, challenging, and often very lucrative. Squire Fridell offers tips and advice that will give you the edge necessary to break in and keep on working:
How to get started with a winning résumé, a dynamic headshot, and a terrific agent
New audition strategies and performance techniques
Learn to manage "downtime and build your career even while you're not working
Practice acting with scripts from real television commercials!
Squire Fridell has appeared in some living room, somewhere in America, selling something to someone on the average of once a day for more than twenty years. His 1,700 television commercials included fifteen years as the Toyota spokesman and six years as television's Ronald McDonald. He has been featured in Newsweek and has been on the cover of TV Guide. In addition to his television, film, and stage credits, he has a master's degree in acting/directing.
Synopsis
The Ultimate Guide to Commercial Success
Acting in television commercials is a highly competitive business, but it can also be very lucrative. Whether youre looking for your first break or want to take your acting career to the next level, Squire Fridell will give you the insiders edge. Arguably the king of TV commercials, Fridell distills four decades of experience in this comprehensive, humorously written guide that has been indispensable to aspiring TV commercial actors since the first edition hit the shelves in 1980. This fully updated fourth edition gives the lowdown on how online and digital technologies have changed the industry and tells you everything you need to know about:
• Getting a terrific headshot
• Writing a winning résumé
• Finding (and keeping) the perfect agent
• Honing the skills that every serious commercial actor should have
• Auditioning well and getting the job
• Using the best online services for posting your headshot, résumé, and reel
Youll learn how to launch your commercial acting career and-more important-how to sustain it and be successful.
Synopsis
Acting in television commercials is fun, challenging, and often very lucrative. Fridell offers tips and advice that can give actors the edge necessary to break in and keep on working, including how to get started with a winning resum, producing a dynamic headshot, and finding a terrific agent.
About the Author
SQUIRE FRIDELL is one of the most successful actors ever in television commercials, having performed in more than 3,250 commercials as the principal on-camera talent. His prolific career includes twenty-eight years as Toyotas spokesman and a six-year stint as televisions Ronald McDonald. In his spare time, he and his wife, Suzy, own and operate GlenLyon Vineyards & Winery in Glen Ellen, California.