Something in the Air: Radio, Rock, and the Revolution That Shaped a Generation

Something in the Air: Radio, Rock, and the Revolution That Shaped a Generation

by Marc Fisher
Something in the Air: Radio, Rock, and the Revolution That Shaped a Generation

Something in the Air: Radio, Rock, and the Revolution That Shaped a Generation

by Marc Fisher

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Overview

A sweeping, anecdotal account of the great sounds and voices of radio–and how it became a bonding agent for a generation of American youth

When television became the next big thing in broadcast entertainment, everyone figured video would kill the radio star–and radio, period. But radio came roaring back with a whole new concept. The war was over, the baby boom was on, the country was in clover, and a bold new beat was giving the syrupy songs of yesteryear a run for their money. Add transistors, 45 rpm records, and a young man named Elvis to the mix, and the result was the perfect storm that rocked, rolled, and reinvented radio.

Visionary entrepreneurs like Todd Storz pioneered the Top 40 concept, which united a generation. But it took trendsetting “disc jockeys” like Alan Freed, Murray the K, Wolfman Jack, Cousin Brucie, and their fast-talking, too-cool-for-school counterparts across the land to turn time, temperature, and the same irresistible hit tunes played again and again into the ubiquitous sound track of the fifties and sixties. The Top 40 sound broke through racial barriers, galvanized coming-of-age kids (and scandalized their perplexed parents), and provided the insistent, inescapable backbeat for times that were a-changin’.

Along with rock-and-roll music came the attitude that would literally change the “voice” of radio forever, via the likes of raconteur Jean Shepherd, who captivated his loyal following of “Night People”; the inimitable Bob Fass, whose groundbreaking Radio Unnameable inaugurated the anything-goes free-form style that would come to define the alternative frontier of FM; and a small-time Top 40 deejay who would ultimately find national fame as a political talk-show host named Rush Limbaugh.

From Hunter Hancock, who pushed beyond the limits of 1950s racial segregation with rhythm and blues and hepcat patter, to Howard Stern, who blew through all the limits with a blue streak of outrageous on-air antics; from the heyday of summer songs that united carefree listeners to the latter days of political talk that divides contentious callers; from the haze of classic rock to the latest craze in hip-hop, Something in the Air chronicles the extraordinary evolution of the unique and timeless medium that captured our hearts and minds, shook up our souls, tuned in–and turned on–our consciousness, and went from being written off to rewriting the rules of pop culture.

Product Details

ISBN-13: 9780307547095
Publisher: Random House Publishing Group
Publication date: 04/02/2009
Sold by: Random House
Format: eBook
Pages: 400
Sales rank: 765,625
File size: 5 MB

About the Author

Marc Fisher, whose column appears in The Washington Post three times each week, reports and writes about local, national, and personal issues. His blog, “Raw Fisher,” and his online chat program, “Potomac Confidential,” appear on washingtonpost.com. He also writes “The Listener,” a radio column in the Post’s Sunday Arts section. Fisher is author of After the Wall: Germany, the Germans and the Burdens of History. He has won numerous journalism awards from the Associated Press, the Overseas Press Club, the Society of Professional Journalists, and many other organizations. Fisher lives in Washington with his wife and their two children.

Read an Excerpt

THE SUMMER I WAS TWELVE, I spent hours walking along the beach on Long Island, transistor radio in my hand, listening to the most popular station in the nation. I didn't much care for the songs on WABC; I particularly despised Gilbert O'Sullivan's “Alone Again (Naturally),” a whining ballad that somehow swelled my adolescent frustrations and made me want to hurl the radio into the sea. But I couldn't do that. Nor did I turn the dial on the cream-colored plastic box—notched black dials for volume and tuning, smooth ribs of plastic over the speaker, a single nine-volt battery inside, the whole package a bit larger than a pack of Marlboros. That radio stayed with me all day; each night, I slipped it under my pillow.
 
I kept that radio tuned to the Top 40 station because the next song might be Billy Paul's “Me and Mrs. Jones,” which I couldn't get enough of, even if I hadn't the slightest idea what the song was about. I kept the radio tuned to Musicradio 77 because I was twelve, this was America, and that was what I was supposed to do. I listened because the deejays were fast and fevered, because there was nothing else moving at the frenetic pace of my mind and emotions. In the voice of my favorite deejay, Dan Ingram, in his six-second antics sandwiched between ads and pop songs, I heard freedom and passion, everything a kid wants to think is out there somewhere, just beyond his reach.
 
In New York City, where I grew up, WABC was the sound that poured out of car windows, storefronts, beach blanket transistors, and even some of those hip hi-fi stereos the older kids were buying so they could play their albums—albums WABC assuredly did not spin. Every big city had a similar station—WLS in Chicago, KHJ in Los Angeles, WRKO in Boston, and on and on across the land, the deejays shouting, the hits repeating, the jingles and contests and promotions and ads flying out of the speakers, a locomotive of a generation.
 
Nobody talked much about radio then; it was just there. The songs and jingles embedded themselves in our memories, linking to moments magical and painful, connecting to events, places, people. Americans who grew up in the 1950s, ‘60s, ‘70s, and into the ‘80s received the blessing (and the curse) of a common soundtrack, not only in popular music but across all of radio's programming—the rock and the pop, the deejays and the news, the all-night talkers and the FM fringe.
 
For a few brief decades, pop culture brought the nation together into a sense of belonging, a deep belief in the great American myth that had powered the nation to victory in World War II and propelled the economic dynamo of the 1950s and ‘60s—the deeply felt conviction that we were one community, one generation. We grew up dancing and dreaming to the same soundtrack, and we were therefore somehow united. That sense of belonging molded our expectations in politics, work, home, and school. Until the Great Unraveling of the late 1960s and early ‘70s, this shared pop culture was a meeting ground for our nation, a commons that we only years later realized we had lost.
 
Radio—at least in its traditional AM-FM incarnation—has seemed like a fading technology of late, but it's a big piece of how we got to be who we are. And if the history of changing technologies teaches us anything, we should know better than to write radio's obituary. Listening to Americans talk about radio over the past few years, I've heard one story after another about the voice, program, or music that changed a life. Almost everyone has a radio story—of a road trip on which they first heard the blues or zydeco, of an all-night talk show that lured them into the mysteries of the JFK assassination or the deep unknowns of cosmology, of a deejay who talked them through a teen romance gone bad. When I met Michael Freedman, who rose to the top of CBS Radio News, he pulled open his desk and cradled in his hand the transistor radio he had kept under his pillow decades ago to listen to the ball games and newscasts that shaped his future. George Michael, the great Philadelphia and New York Top 40 deejay who later became a nationally syndicated sports caster, reached into his top drawer and let me hold the stopwatch he used four decades ago to time the introductions of each pop hit so he could talk right up to the first syllable of the song's vocals. I've been taken into basements to see treasured jukeboxes, into back offices to hear an old tape of a cherished but long gone Top 40 station, into kitchens to pore over scrapbooks of concert tickets, programs, and song surveys featuring the swinging all-American deejays of one boss rocker or another. Each visit brings back my own memories in rushes of sound muffled by the passage of time: the velvet tones of Clarence Rock, the all-night newsman on all-news WINS; the wild conspiracy theories and classic carny pitches of all-night talker Long John Nebel; the tinny tunes of distant AM pop stations as I faded to dreamland.
 
Radio lends itself to nostalgia, to a pining for the innocence of a summer's night listening to baseball from a far-off city, the signal fading in and out, the crack of the bat sometimes lost in the sizzle of static from a distant lightning bolt. Or the longing could be for radio's lost edge, for that moment when you first heard a certain Dylan song, or the whole A side of Sgt. Pepper's, or National Public Radio's coverage of the fall of the Berlin Wall, or Art Bell's midnight conjuring of too many coincidences surrounding the official explanation of Area 51.
 
But far more than nostalgia, the story of radio is the story of imagination in American popular culture. It is Richard Dreyfuss in American Graffitipicturing Wolfman Jack as a pirate of the airwaves holed up in some Mexican hideaway, illicitly pumping out the cruising tunes that kept the Strip hopping each night. It is Rush Limbaugh thumping his desk and grandiosely describing his vast Excellence in Broad-casting Network headquarters even as he delivers his talk show from the luxurious splendor of his South Florida home. It is thousands of college kids playing radio, summoning a fantasy world of their own, as I did in the late 1970s, when I took listeners to my all-night show on an aural tour of a towering “Holder Broadcasting Complex,” “twelve great stories of radio,” with live reports from our beleaguered weatherman calling in from his outdoor perch, our stentorian but oft inebriated sports reporter, and our officious and incompetent newsman—all me, of course. Finest moment: a listener called and asked if tours were available of the “complex,” which was actually a decrepit studio in the sodden basement of an ancient, deteriorating dormitory.
 
Radio, not even a century old as a mass medium, has already evolved from plaything of hobbyists and tinkerers to source of the first truly national pop culture (the Golden Age of radio network broadcasting in the 1930s and ‘40s) to its first brush with death (when TV hit a majority of U.S. homes in the early 1950s) to bonding agent for a generation of American youth (the Top 40 era and the rise of rock and roll) to messenger of the counterculture (the rise of the FM band and free-form radio) to vanguard of niche specialization (the triumph of market research and the perfection of satellite technology) and finally to this moment, in which radio is widely groused about and dismissed, yet remains a constant companion for nearly all Americans—in the car, at home in the morning, in the background at the office. Like most old media, radio defies predictions of its death at the hands of new technologies. American radio—like the pop culture it has helped to create, like the country it speaks to—is ever adapting. As it ages, radio absorbs the new, co-opts the rebellious, and reinvents itself every step of the way.
 
THE FIRST NATIONAL BROADCAST reached a relative handful of homemade radio sets on July 2, 1921, when RCA arranged for a live description of the heavyweight boxing championship bout between Jack Dempsey and Georges Carpentier. The match took place in Hoboken, New Jersey, where a commentator's remarks were transcribed and telegraphed to KDKA in Pittsburgh. Around the country, boxing fans and the plain old curious paid a few pennies admission to gather in firehouses and social halls where volunteer radio hobbyists had set up their receivers.
 
“Never before has anyone undertaken the colossal task of simultaneously making available a voice description of each incident in a fight to hundreds of thousands of people,” wrote the RCA house magazine, Wireless Age. The event was deemed so important that each person who set up a receiver and pulled in the broadcast could receive a certificate—signed by Jack Dempsey and Franklin Roosevelt, a former assistant secretary of the Navy who was then president of the Navy Club, which helped organize the fight—thanking the listener for his role in “the successful promotion of amity between the nations.”
 
Within a few months, radio had so captured the American imagination that a song swept the nation—on sheet music, of course. People called it simply “The Radio Song”:
 
I wish there was a “Wireless” to Heaven,
And I could speak to Mama ev'ry day,
I would let her know, by the Radio,
I'm so lonesome since she went away.
 

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