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Overview
How You Can Strike It Rich in Life and Business
Finally, the secrets of the truly wealthy are revealed! Now you can uncover what the world's richest people know that you don't—and learn to apply simple, practical, yet innovative methods that will enrich and enhance your life and bottom line.
In What Rich People Know & Desperately Want to Keep Secret, author Brian Sher shares the best-of-the-best ideas and secrets to help you discover the basic but powerful principles necessary to attain personal and financial success.
"A must-read. Packed with common sense and sound strategies, this book shows how you can succeed and get a taste of the good life."
—James W. Robinson, senior adviser, U.S. Chamber of Commerce, and author of the bestselling The Excel Phenomenon, Empire of Freedom, and The New Professionals
"A good primer for the self-directed, self-motivated, and self-employed. This is the new bible for the self-made millionaire. Follow it well and reap the rewards."
—Edmund J. Pankau, CEO of Pankau Consulting
Finally, the secrets of the truly wealthy are revealed! Now you can uncover what the world's richest people know that you don't—and learn to apply simple, practical, yet innovative methods that will enrich and enhance your life and bottom line.
In What Rich People Know & Desperately Want to Keep Secret, author Brian Sher shares the best-of-the-best ideas and secrets to help you discover the basic but powerful principles necessary to attain personal and financial success.
"A must-read. Packed with common sense and sound strategies, this book shows how you can succeed and get a taste of the good life."
—James W. Robinson, senior adviser, U.S. Chamber of Commerce, and author of the bestselling The Excel Phenomenon, Empire of Freedom, and The New Professionals
"A good primer for the self-directed, self-motivated, and self-employed. This is the new bible for the self-made millionaire. Follow it well and reap the rewards."
—Edmund J. Pankau, CEO of Pankau Consulting
Product Details
| ISBN-13: | 9780307774545 |
|---|---|
| Publisher: | Crown Publishing Group |
| Publication date: | 11/24/2010 |
| Sold by: | Random House |
| Format: | eBook |
| Pages: | 272 |
| File size: | 3 MB |
About the Author
Brian Sher has spent his professional life learning the ins and outs of management, marketing, and business. Under his guidance, he turned his upstart business, Vision Publishing, into a multimillion-dollar enterprise and one of the largest publishers of newsletters and summaries in Australia. Sher is a sought-after business coach and popular speaker, with a reputation as one of the world's most dynamic and exciting marketers. He splits his time between Sydney and Los Angeles.
Table of Contents
| Preface | xi | |
| Money-Back Guarantee | xiii | |
| Introduction | xv | |
| Part 1 | The Basics of Success | |
| 1. | What Are Riches, and What Do Rich People Do? | 3 |
| 2. | Your First Step on the Road to Riches | 12 |
| 3. | Why More Businesses Fail Than Ever Succeed | 17 |
| 4. | Four Critical Advantages Your Competitors Can Never Have | 24 |
| Part 2 | You | |
| 5. | The Starting Point for All Riches | 35 |
| 6. | There Is Only One Shortcut to Success--Get Educated | 43 |
| 7. | Dream Big Dreams | 54 |
| 8. | Be Unique or Be Nothing at All | 59 |
| 9. | Ask for Help--You'll Be Surprised at What Will Happen | 61 |
| 10. | Is Your Name Poor Jack or Rich Michael? | 65 |
| 11. | How to Get Everything You Want in Life | 68 |
| 12. | You Need Something Far More Valuable Than Money Before You Get Rich | 73 |
| 13. | Passion Is the Secret Weapon of the Rich | 80 |
| 14. | Rich People Feel Alive and Exhilarated Because of Risk | 87 |
| 15. | Take Responsibility and Take Charge | 89 |
| 16. | The Rich Are the Biggest Failures | 90 |
| 17. | Move Fast or Get Out of the Way | 95 |
| 18. | Always, Always Be Self-Employed | 98 |
| Part 3 | Your Marketing | |
| 19. | The Machine That Drives Your Business | 103 |
| 20. | What Is Marketing? | 110 |
| 21. | The Number-One Reason Why Most People Never Get Rich | 124 |
| 22. | The Death of Market Share | 141 |
| 23. | Make It Easy for Customers to Buy | 150 |
| 24. | Advertising Can Kill Your Business | 156 |
| 25. | 50 Percent of Something Is Better Than 100 Percent of Nothing | 168 |
| 26. | What's the Magic Button for Business Success? | 172 |
| Part 4 | Your People | |
| 27. | How to Get Your Employees to Fall in Love with Your Company | 175 |
| 28. | How to Hire the Right People | 184 |
| 29. | Get Good People, Then Hold On Like Hell! | 188 |
| 30. | Always Use All of Your Resources, Including Your Entire Brain Pool | 193 |
| 31. | If Two People Think the Same, One's Redundant | 198 |
| Part 5 | Your Systems | |
| 32. | Why Systems Are So Important | 203 |
| 33. | Making the Complex Seem Easy--and How to Sell Your Business Quickly, Easily, and at a Huge Profit | 205 |
| 34. | Leverage: A Word That Makes People Millionaires | 209 |
| 35. | Focus on Money-Making Activities and Delegate to Others | 213 |
| 36. | Problems Will Happen--But Only Once | 215 |
| 37. | Measuring Performance: It's Not Nice, It's Critical | 217 |
| 38. | Are You Gambling Your Profits Away? | 220 |
| 39. | Everyone Should Know Your Business | 223 |
| 40. | Acres of Diamonds--Look Under Your Feet First | 225 |
| Part 6 | Things to Remember | |
| 41. | Growing Too Quickly Could Mean Getting Too Big for Your Boots | 229 |
| 42. | Trust Can Be a Four-Letter Word | 231 |
| 43. | You Don't Have to Go It Alone | 234 |
| 44. | You Cannot Create Successful People | 236 |
| Adaptation from Desiderata | 239 | |
| Bibliography | 241 | |
| Index | 243 | |
| About the Author | 251 |
What People are Saying About This
Edmund J. Pankau
A good primer for the self-directed, self-motivated, and self-employed. If you want to get rich, this is your guidebook. This is the new bible for the self-made millionaire. Follow it well and reap the rewards. (Edmund J. Pankau, CEO Pankau Consulting)
James W. Robinson
Packed with common sense and sound strategies, Brian Sher's book is a must read for anyone who dreams of being his or her own boss. Many people have traveled this road. Many have failed. This book will increase your chances of success. (James W. Robinson, senior advisor, U.S. Chamber of Commerce, and bestselling author of The Excel Pheonomenon, Empire of Freedom, and The New Professionals)
Robert L. Shook
A delightful book. Sher espouses that being rich and nice should be synonymous. (Robert L. Shook, author of It Takes a Prophet to Make a Profit)
From the B&N Reads Blog
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