Premium Members Get 10% Off and Earn Rewards Find Out More
Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Bus iness

Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Bus iness

Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Bus iness
Add to Wishlist
Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Bus iness

Birthing the Elephant: The Woman's Go-For-It! Guide to Overcoming the Big Challenges of Launching a Bus iness

Overview

"This positive and practical guide for the first-time entrepreneur details the life cycle of a small-business launch with real-life stories and a slew of helpful hints and strategies."
-Publishers Weekly PW and AARP's Roundup of Spring Books for Baby Boomers, 4/15/08

Customized for the female entrepreneur's unique psychological experience of launching a business, Birthing the Elephant goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.

Product Details

ISBN-13: 9780307833440
Publisher: Clarkson Potter/Ten Speed
Publication date: 06/26/2013
Sold by: Random House
Format: eBook
Pages: 224
File size: 3 MB

About the Author

BRUCE FREEMAN, nationally known as the Small Business Professor, is a syndicated columnist for The Tribune News Service. He is the president of ProLine Communications and serves as an adjunct professor of marketing at Seton Hall University. Bruce lives with his wife and two daughters in Livingston, New Jersey.

KARIN ABARBANEL runs a marketing communications firm and served as Avon Corporation's spokesperson for its "Corporation to Cottage" initiative. She is the author of How to Succeed on Your Own and coauthor of The Art of Winning Foundation Grants. Karin lives in Montclair, New Jersey.
From the B&N Reads Blog
Page 1 of

Related Subjects

Business
Small Business
Management & Leadership
Women in Business
Entrepreneurship
Management - Professional & Reference
New Businesses
Small Business Management
Women in the Workplace
Business
Small Business
Management & Leadership
Women in Business
Entrepreneurship
Management - Professional & Reference
New Businesses
Small Business Management
Women in the Workplace

Customer Reviews