Synopses & Reviews
"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its stock is worth more than General Motors and Fords combined, its staff eats for free in a dining room that used to be
run
by the Grateful Deads former chef, and its employees traverse the firms colorful Silicon Valley campus on scooters and inline skates.
The Google Story is the definitive account of the populist media company powered by the worlds most advanced technology that in a few short years has revolutionized access to information about everything for everybody everywhere.
In 1998, Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, “change the world” through a search engine that would organize every bit of information on the Web for free.
While the company has done exactly that in more than one hundred languages, Googles quest continues as it seeks to add millions of library books, television broadcasts, and more to its searchable database.
Readers will learn about the amazing business acumen and computer wizardry that started the company on its astonishing course; the secret network of computers delivering lightning-fast search results; the unorthodox approach that has enabled it to challenge Microsofts dominance and shake up Wall Street. Even as it rides high, Google wrestles with difficult choices that will enable it to continue expanding while sustaining the guiding vision of its founders mantra: DO NO EVIL."
Synopsis
The definitive, bestselling account of the company that changed the way we work and live. Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.
Praise for The Google Story
" The authors] do a fine job of recounting Google's rapid rise and explaining its search business."--The New York Times
"An intriguing insider view of the Google culture."--Harvard Business Review
"An interesting read on a powerhouse company . . . If you haven't read anything about one of today's most influential companies, you should. If you don't read The Google Story, you're missing a few extra treats."--USA Today
"Fascinating . . . meticulous . . . never bogs down."--Houston Chronicle
Synopsis
The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google's founding with analysis of its most recent bold moves to redefine the world--and its even more ambitious plans for the future.
Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, "change the world" through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders' guiding mantra: DON'T BE EVIL.
Praise for The Google Story
" The authors] do a fine job of recounting Google's rapid rise and explaining its search business."--The New York Times
"An intriguing insider view of the Google culture."--Harvard Business Review
"An interesting read on a powerhouse company . . . If you haven't read anything about one of today's most influential companies, you should. If you don't read The Google Story, you're missing a few extra treats."--USA Today
"Fascinating . . . meticulous . . . never bogs down."--Houston Chronicle
About the Author
David A. Vise, formerly a Pulitzer Prize winning reporter for
The Washington Post, is a Senior Advisor to New Mountain Capital, a New York-based private equity firm, and to New Mountain Vantage, the firm's public equity fund. He is the author of three previous books, including the
New York Times bestseller,
The Bureau and the Mole.
Mark Malseed has contributed to The Washington Post, Boston Herald, Moment, and other publications. The former researcher to Bob Woodward, he is a consultant to ChaCha and cofounder of OhMyGov.com.
From the Hardcover edition.