Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Sep 2011 · Sold by Crown Currency
4.2star
12 reviews
Ebook
304
Pages
family_home
Eligible
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About this ebook
From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations:
• Intentionally target children at an alarmingly young age
• Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
• Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives
• Purposely adjust their formulas in order to make their products chemically addictive
• And much, much more.
This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations:
• Intentionally target children at an alarmingly young age
• Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
• Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives
• Purposely adjust their formulas in order to make their products chemically addictive
• And much, much more.
This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever.
Ratings and reviews
4.2
12 reviews
Raven Black
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June 28, 2018
Ok, let me start off by saying, if you ever want to read a book that makes
you think and act differently in a positive way, read it. I was walking
along some books by the business and advertisement section in my local
library when I pulled out this book. I read the side flaps and I wasn't
really interested. I looked for better books but I always came back to this
one. I took it, read a few pages (or that I thought) until I noticed that
twenty five minutes have gone by and I read a whole chapter..that's how
emersed I was. I took it home and read it slowly and carefully for four
weeks. Let me tell you that this is the most interesting and mind boggling
business and advertisement book I have ever read in my life! Especially the
last few chapters about data mining (which I thought I knew all about) and
the experiment with the family in the California neighborhood. Please, take
your time reading this book so the information doesn't go right through the
other ear. This changed the way I looked at myself, the people around me,
and different brands that I use. A very smart book. Read it.
2 people found this review helpful
Oprisor Andrei Roberto
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March 17, 2015
The book is quite good i could say, i just think he just overreacts every time he has the opportunity to use a fmri. On the other hand, you can learn a lot from the inside of advertising from an inside man. Was a pleasure to read and was the first book that opened the appetite for reading this kind of books .
A Google user
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January 8, 2012
Very bad
About the author
MARTIN LINDSTROM was voted one of the World's 100 Most Influential people of 2009 by Time magazine. Among the globe's foremost marketers--now turned consumer advocate--Lindstrom has advised top executives at companies such as McDonald's Corporation, Procter & Gamble, and Microsoft. His book, Buyology, was a New York Times and Wall Street Journal bestseller and voted "Pick of the Year" by USA Today. He is also chairman and co-founder of Buyology Inc.
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