Fear Is Just a Four-Letter Word: How to Develop the Unstoppable Confidence to Own Any Room

Fear Is Just a Four-Letter Word: How to Develop the Unstoppable Confidence to Own Any Room

by Tracy Tutor
Fear Is Just a Four-Letter Word: How to Develop the Unstoppable Confidence to Own Any Room

Fear Is Just a Four-Letter Word: How to Develop the Unstoppable Confidence to Own Any Room

by Tracy Tutor

Hardcover

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Overview

Instant Wall Street Journal bestseller!

From the first female real estate broker on Million Dollar Listing LA, a no-nonsense guide to analyzing big egos, deflecting power plays, and taking control of any room.


Behind Tracy Tutor's on-screen persona is an uncanny knack for projecting confidence in the most intimidating of circumstances. The breezy, tough-talking, utterly inimitable businesswoman has rivaled her male co-stars to land increasingly high-profile deals in the world of LA real estate. Now, Tracy is leveraging her years of experience to write the go-to manual for any woman struggling to convince people she's in charge.

If you get thrown off course by narcissistic personalities or freaked out by high-stakes situations, don't assume you're weak. When fear is running the show, you get wrapped up in your head and start missing important cues. Yes, the people you're dealing with seem scary, but they're more predictable than you think. Once you understand them, it's easy to push the right levers of influence to get what you want.

Through candid, hilarious stories of her rise through a world of misogyny and cutthroat business dealings (text message screen shots from creeps included!), Tracy offers a crash course in the psychology of power dynamics and social signaling. You'll learn:
  • What five things you should always find out about someone before you meet them
  • How to choose the perfect outfit for an important meeting, even when dressing on a budget
  • When and how to use humor strategically to lighten the mood and command authority

  • This book is a must-read for any ambitious woman who wants to win her next business confrontation before she even walks into the room.

    Product Details

    ISBN-13: 9780593188736
    Publisher: Penguin Publishing Group
    Publication date: 07/14/2020
    Pages: 256
    Sales rank: 311,363
    Product dimensions: 5.50(w) x 8.30(h) x 1.00(d)

    About the Author

    Tracy Tutor is a top real estate agent at Douglas Elliman Beverly Hills, consulting with some of the world's top architects and developers. She is the first and only female cast member on Bravo's Million Dollar Listing LA. The show's twelfth season is set to premiere in June 2020.

    Read an Excerpt

    Chapter 4: Get Gritty
     
    I deal with all kinds of crazy people who make me want to quit the business, but I’ve never encountered anyone like Ice Pick Guy. This client was a real piece of work. We had his home in Bel Air under contract, and everything was blowing up over Christmas. It looked like it was going to fall out, so I did what any good agent does and tried to bring the buyer and seller together . . . a little give-and-take is important when the stakes are high. Unfortunately, my client did not agree with my sentiment and went off the rails.
     
    ME: Hey, I just spoke with the buyer. They’re willing to give you more money but they want more time in escrow. They’ll follow up with this in writing.
     
    ICE PICK GUY: I’m not able to hang out on their timetable. Work on their hours, at their mercy in the suggested plan. Advancing me my own money, and hiring an electrician, WHY NOT GET AN ICE PICK AND STICK IT IN MY EYE, THEN POUR ACID INTO THE BLEEDING SOCKET.
     
    At this point I would have preferred acid in my bleeding sockets over talking any further with him. But wait, it keeps going. . .
     
    ICE PICK GUY: The psychological toll this has taken on my is extraordinary and unfair – not only because the buyer has gotten “the deal of the century” but the constant arrows and tantrums and insults and moving the goalposts and reneging on written deal points – all of its very very far off the grid of acceptable. As we round the final turn, I really need my agent(s) to comply with this request for sometime tomorrow. I will be visiting my 98 year old father at 4 pm. I am hoping to complete this short process sometime around noon.
     
    Listen, I absolutely hear his plea and candidly agree that the buyer was unreasonable and shifty to say the least. But the barrage of texts went on for days. Seventy- five completely unhinged back-and-forths (I’ll spare you the rest). I mean, come on, dude, let’s slow our roll on the crazy train. But as I’ve done so many times, I was forced to take the bullshit in order to get the deal done. And as much as I love being the subject of my client’s internal rage, these over-the-top emotions are just too much sometimes. The client was desperately depending on me, and every day the house didn’t sell, he’d send me a text explaining how much money he’d just lost. It got to the point that every time the phone made a noise, I was filled with anxiety and dread that it was him. This was a great family in a really shitty situation, and even wonderful people in bad spots can be assholes. I even went so far as to give him his own ringtone so I knew when my phone made a noise whether it was him or not.
     
    So I had to bring in Gina, a senior partner on my team, to start dealing with him. It was the biggest relief, because I had help to offset his emotional instability. We’d trade off, because neither of us could handle his crazy on our own. At some point it makes you feel crazy. I could have not asked her for help, but I’m so glad I did, because I probably wouldn’t have been able to get that deal done and that guy out of my life without someone else enduring with me. I’d have been miserable if I didn’t have someone I could laugh with about this nuts behavior. That’s the whole point of it,
    right? You share in your failures and you share in your successes. You’re much better, whether things are terrible or wonderful, when there are friends or colleagues around.

    You can share the burden of dealing with an exhausting person with a colleague who’s less emotionally invested. Try having someone read your emails first if you’re dreading opening them because you know they’re toxic. Or avoid spending time alone with a terrible boss by asking someone on your team to come along for the casual coffee the boss invited you to. Having trusted colleagues act as middlemen and help off- load the stress of tough situations is the only way I can get through some terrible chapters of life.

    Table of Contents

    Introduction ix

    Chapter 1 Know Your Room 1

    Chapter 2 Quit Hiding Your Intuition 33

    Chapter 3 Fight Like a Girl 65

    Chapter 4 Get Gritty 85

    Chapter 5 Lighten Up and Win 111

    Chapter 6 Dress For an Edge 133

    Chapter 7 Self-Awareness is a Must 157

    Chapter 8 Refocus 183

    Chapter 9 Keep It Moving 205

    Acknowledgments 233

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