The Unconventionals: How Rebel Companies Are Changing Markets, Hearts, and Minds--and How You Can Too
Mike O'Toole · Hugh Kennedy
Mar 2021 · Penguin Random House Audio · Narrated by Mike O'Toole and Hugh Kennedy
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2 reviews
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1 hr 53 min
Unabridged
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About this audiobook
What do American Express, Converse, GE, and Lagunitas all have in common? They saw things differently.
We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently. How did they do that? By questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the CEOs, CMOs, and visionaries who had an idea that turned the unexpected into the expected, you will learn how to become unconventional too!
We've had our expectations turned upside down by leading brands like American Express, Converse, and Waze, simply because they saw things differently. How did they do that? By questioning the prevailing wisdom which then created outsized results and lasting change. The Unconventionals chronicles the amazing stories behind these solid business successes and shows you how reinventing your company (or starting a new one) can be easier than you think! Through in-depth interviews with the CEOs, CMOs, and visionaries who had an idea that turned the unexpected into the expected, you will learn how to become unconventional too!
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3.5
2 reviews
About the author
MIKE O'TOOLE is the president of PJA Advertising and Marketing, host of the award-winning podcast "The Unconventionals", blogger for Forbes, CMO network, Speaker at Columbia University. HUGH KENNEDY is the co-author and supporting partner at PJA.
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