Synopses & Reviews
Surfing the Edge of Chaos provides a bold new way of approaching the strategic challenges of today's business world, by showing that business parallels nature -- it is a nonstop battle between forces of tradition and forces of transformation. And the bottom line is: change or die.
Pioneering case studies of organizations such as Sears Roebuck and the U.S. Army illustrate the radical principle that only evolution prevents extinction, and that a smart business plan must mirror the way living systems operate if it is to achieve and sustain.
Synopsis
Surfing the Edge of Chaos is a brilliant, powerful, and practical book about the parallels between business and nature—two fields that feature nonstop battles between the forces of tradition and the forces of transformation. It offers a bold new way of thinking about and responding to the personal and strategic challenges everyone in business faces these days.
About the Author
Richard T. Pascale is the coauthor of The Art of Japanese Management and author of Managing on the Edge. He has written for The Harvard Business Review and for twenty years was on the faculty of the Stanford Business School. He is now an associate Fellow of Oxford University, a writer, and a consultant.
Mark Millemann was a senior advisor to CSC Index and has extensive experience working with CEOs and executive teams of companies around the world, including Sears, Hughes Space and Communications, BP Oil, Borg Warner Automotive, and the Illinois Power Company. He is the founder of Millemann and Associates, a management consulting firm based in Portland, Oregon.
Linda Gioja has consulted with CEOs and executives at such companies as Allstate, Sears, and Hughes Space and Communications. She now leads dialogues in national policy forums at the Aspen Institute and for the California Environmental Dialogue, a group of more than twenty energy companies, automakers, high-tech companies, and environmental organizations working on the state's environmental policy. She lives in Austin, Texas.