Hooked: How to Build Habit-Forming Products

· Sold by Penguin
4.4
52 reviews
Ebook
256
Pages
Eligible

About this ebook

Revised and Updated, Featuring a New Case Study

How do successful companies create products people can’t put down?


Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Ratings and reviews

4.4
52 reviews
Athelene Gosnell
September 6, 2018
I am working on an app and found this to be very helpful. I understood the need to create engagement before reading. But this helped me to think through that process in a methodical way. In comparison to many other books, I found that this one was very concise. I appreciated that the book wasn't made unnecessarily long to make the point. It's a quick read and the author doesn't use a bunch of biz-talk. It's rare that I follow up a book by signing up for the author's mailing list. I did in this case because I suspect I'll get useful bits of ongoing information. I value my time pretty highly and was glad I invested a couple of hours on this book.
2 people found this review helpful
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Ryan Hicks
December 19, 2022
Great read—it could have a few more topics and takeaways weaved into this that would polish it off. Regardless, solid information for all product designers and tech nerds.
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Mikel Graham
September 11, 2018
Read Contagious by Jonah Berger instead. Don't waste your time or money on this book. If you've taken the time to really analyze for yourself why the big names are so popular, this book will offer little insight. It pulls from "the power of habit" (which I found to be more insightful), a lot of opinions, and qualitative facts that can be found with little effort. I was hoping for more insight beyond the obvious (which can be found in the book I recommended up above).
23 people found this review helpful
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About the author

Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.


To learn more or to get in touch with Nir, visit nirandfar.com 

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