White Negroes
When Cornrows Were in Vogue . and Other Thoughts on Cultural Appropriation
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- $12.99
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- $12.99
Publisher Description
Exposes the new generation of whiteness thriving at the expense and borrowed ingenuity of black people—and explores how this intensifies racial inequality.
American culture loves blackness. From music and fashion to activism and language, black culture constantly achieves worldwide influence. Yet, when it comes to who is allowed to thrive from black hipness, the pioneers are usually left behind as black aesthetics are converted into mainstream success—and white profit.
Weaving together narrative, scholarship, and critique, Lauren Michele Jackson reveals why cultural appropriation—something that’s become embedded in our daily lives—deserves serious attention. It is a blueprint for taking wealth and power, and ultimately exacerbates the economic, political, and social inequity that persists in America. She unravels the racial contradictions lurking behind American culture as we know it—from shapeshifting celebrities and memes gone viral to brazen poets, loveable potheads, and faulty political leaders.
An audacious debut, White Negroes brilliantly summons a re-interrogation of Norman Mailer’s infamous 1957 essay of a similar name. It also introduces a bold new voice in Jackson. Piercing, curious, and bursting with pop cultural touchstones, White Negroes is a dispatch in awe of black creativity everywhere and an urgent call for our thoughtful consumption.
PUBLISHERS WEEKLY
Northwestern University professor Jackson's insightful debut essay collection takes on cultural appropriation particularly of black innovation by white celebrities, artists, and entrepreneurs through the lens of power dynamics, identifying it as a process by which "society's imbalances are exacerbated and inequalities prolonged." In the realm of pop culture, she analyzes the pursuit of "urban" sexual wildness by Britney Spears and Miley Cyrus, the aesthetic but not economic investment of the Kardashians in black fashion, and Paula Deen's fetishistic presentation of Southern food alongside explicit racism. Her exploration of the art world juxtaposes the public reaction to Rachel Dolezal, made famous by her "impulse to inhabit blackness," with accusations against institutions such as the Whitney Biennial, which she asserts ignores black artists but treats depictions of antiblack violence as edgy and relevant. She identifies toxic white resentment of black success in the recent viral videos of white people calling the police on black people (often children) for using public pools, having lemonade stands, or barbecuing in parks. Jackson is uncompromising in her bold language, palpable in her outrage; she keeps her razor-sharp analysis in an accessible but academic register. She both calls out the damage done by appropriative and oppressive behavior and calls in white readers to take part in valuing black contributions in a way that helps black lives. Correction: An earlier version of this review misidentified the book's author as a college instructor.