Purple Cow, New Edition: Transform Your Business by Being Remarkable
Nov 2009 · Sold by Penguin
4.1star
25 reviews
Ebook
224
Pages
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About this ebook
The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.
Ratings and reviews
4.1
25 reviews
Fei Liu
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April 15, 2018
The structure is not clear. The same idea is worded differently to make a
chapter, and all the chapters are not even organized with a writing and
logical flow. I'm sure the author has some good ideas, but could write it
in a more precise and logical way. It reads as trying to establish so hard
that it overplayed itself.
3 people found this review helpful
Kristopher Dick
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February 22, 2016
Mostly trite admonishments to be different backed by out dated examples. There's no substance after the first chapter.
3 people found this review helpful
Coral Bliss Taylor
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January 23, 2016
Like the ideas and the many real world examples. Inspiring.
6 people found this review helpful
About the author
Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at sethgodin.com.
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