No Man's Land
Where Growing Companies Fail
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4.0 • 6 Ratings
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- $10.99
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- $10.99
Publisher Description
If starting a company is difficult, leading a company once the business has caught fire is infinitely more so. Thousands of startups each year approach the dangerous transition that Doug Tatum calls No Man's Land—when they are too big too be considered small but still too small to be considered big.
Rapid growth is every entrepreneur's dream, but it never comes easily and is usually rife with dilemmas. Such growth should spark self-discovery, acquired discipline, and positive but difficult transition. Unfortunately, it often becomes an agonizng battle between the tendencies of a lonely entrepreneur and certain immutable laws of growth. The result is confusion, frustration, stagnation, loss of employee morale, and, at worst, financial failure.
The good news is that Doug Tatum knows exactly what it takes to get through No Man's Land: a map, a high place from which to orient yourself, and navigational rules to help you track your progress.
Through case studies and stories of successes and failures, No Man's Land will help you learn how to:
• Align your growing company with its market.
• Execute the necessary changes in your management.
• Confirm that your financial model is scalable.
• Attract money and make smart decisions about financing your business.
If you're an entrepreneur, this book will help you make your company all it can be and all you want it to be.
PUBLISHERS WEEKLY
Financial and tech consultant Tatum's excellent guide brings fresh insight that will help fast-growing companies navigate the fatal trap of "no man's land," a perilous zone where they have outgrown the habits and practices that fueled their early growth but have not yet adopted new practices and resources to cope with their new situation and challenges. "The growth that leads a company into No Man's Land will not lead a company out of it," warns the author. In the adolescent growth stage that kicks in around the 20-employee mark, companies must return to the fundamental promise they offer customers, shifting from intuitive and undisciplined leadership from the founder and low wages and grueling hours for employees to a more efficient and scalable system. Often, this transition requires a new set of leaders with experience at large companies and a different financial structure. Tatum's potent guide communicates the key ideas vividly with engaging stories and evocative writing, and will help leaders identify and survive a key phase in a company's growth.
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