Enchantment: The Art of Changing Hearts, Minds, and Actions (Unabridged) Enchantment: The Art of Changing Hearts, Minds, and Actions (Unabridged)

Enchantment: The Art of Changing Hearts, Minds, and Actions (Unabridged‪)‬

    • 3.8 • 6 Ratings
    • $12.99

    • $12.99

Publisher Description

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques.Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .* A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.* A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.??* A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.??* A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people's entrenched habits and defy the not-always-wise "wisdom of the crowd."Kawasaki's lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.As Kawasaki writes, "Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do." That's a big goal, but one that's possible for all of us.

GENRE
Business & Personal Finance
NARRATOR
DJM
Dan John Miller
LANGUAGE
EN
English
LENGTH
04:49
hr min
RELEASED
2011
March 8
PUBLISHER
Penguin Audio
SIZE
242.7
MB

Customer Reviews

surfer4God ,

1 star for some great ideas

I got tired of hearing the authors political views weaved into his lessons. The fluctuation between he/she in title, role and position is annoying. If you are a lofty conservative steer clear of this book. His thoughts are grandiose and self exalts his knowledge as superior to any other. Didnt finish dropped off at chat 11 couldn’t stomach anymore.

Listeners Also Bought

Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story (Unabridged) Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story (Unabridged)
2011
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable (Unabridged) The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable (Unabridged)
2005
Permission Marketing (Abridged) Permission Marketing (Abridged)
1999
The Steve Jobs Way: iLeadership for a New Generation (Unabridged) The Steve Jobs Way: iLeadership for a New Generation (Unabridged)
2011
Fascinate Fascinate
2010
The Long Tail The Long Tail
2006