About this ebook
Get ahead of the competition with some expert planning
As any business manager knows, success doesn't just happen. It takes hard work and planning to get the desired results. Strategic planning is the discipline that helps businesses build on their present success by analyzing all the factors that can impact the future and take measures to anticipate them. The Complete Idiot's Guide® to Strategic Planning offers clear and concrete discussions about:
• Defining business goals in mission statements
• Proven methods to gather the information necessary to formulate a strategy
• Anticipating the competition
• Executing a strategic plan
As any business manager knows, success doesn't just happen. It takes hard work and planning to get the desired results. Strategic planning is the discipline that helps businesses build on their present success by analyzing all the factors that can impact the future and take measures to anticipate them. The Complete Idiot's Guide® to Strategic Planning offers clear and concrete discussions about:
• Defining business goals in mission statements
• Proven methods to gather the information necessary to formulate a strategy
• Anticipating the competition
• Executing a strategic plan
About the author
Lin Grensing-Pophal is the founder and CEO of Strategic Communications, LLC, which advises clients on business and communications strategies. She also is a prolific writer who covers health, human resources, and many forms of business communications. Grensing-Pophal is the author of numerous books, including Best Practices in Influencer Marketing, The Complete Idiot’s Guide to Strategic Planning, and The Essentials of Corporate Communications and Public Relations.
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