Getting to Yes: Negotiating Agreement Without Giving In

I want to send a copy to everyone I know. Should be a nation-wide requirement read! Life-changing. Simply and clearly presents the advantages of collaborative negotiation as compared with the instinctive methods typically employed by people in any negotiable situation. These lessons easily translate to life in general. There is undeniable value in each and every sentence. The book is rich with examples. Learn how to get what you want! Follow up with Ury's Getting Past No! A perfect duo.

Everyone who ever has to deal with other people would benefit from reading this. (In other words, everyone.) It explains how to separate people issues from the problem, focus on interests rather than positions, and work together to create options that satisfy all parties. Though my work as a business analyst doesn't typically require this sort of opposed negotiation, I found a lot in here that will be useful in discussions with stakeholders over their needs and priorities. I'll also want to read it again the next time I'm considering the purchase of a home or car.

When I worked at GE, they gave me this book at a negotiation class. It is simply one of the best books I have read and should be read by all.