Table of Contents
Preface ix
Introduction: The Promise of Entrepreneurship 1
Part 1 The Big Questions: Building Your Business from the Inside Out
1 What's in it for You? Clarify What You Want from Your Business 13
Business Spotlight: Trish Karter, Dancing Deer Baking Company 43
2 What Will Your Business Be Known For? Provide Your Business with a Purpose 47
Business Spotlight: Shobha Tummala, Shobha 75
3 What Do You Do Best? Give Yourself a Job You Enjoy 78
Business Spotlight: Barbara Lynch, Barbara Lynch Gruppo 113
4 Where Do You Go from Here? Define a Successful Future for Your Business 116
Business Spotlight: Teresa Chang, Teresa Chang Ceramics 144
Part 2 The Critical Skills: Mastering Everyday Actions for Business Success
5 Progress Makes Perfect: Recognize the Value of Doing Less 149
Business Spotlight: Claudia Hanlin, Claudia Hanlin's Wedding Library 167
6 Perfection is a Trap: Embrace Experimentation 171
Business Spotlight: Rebecca Kousky, Nest 188
7 Enough is Enough: Learn to Say No 192
Business Spotlight: Jen Mankins, Bird 214
8 Don't Go it Alone: Leverage the Power of Community 217
Postscript 241
In Good Company: Advice from Entrepreneurs Included in The Big Enough Company 243
Acknowledgments 263
About In Good Company Workplaces 267
Index 268