Present Shock: When Everything Happens Now

· Sold by Penguin
4.2
19 reviews
Ebook
304
Pages
Eligible

About this ebook

People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, and compile knowledge. We strove for an instantaneous network where time and space could be compressed. Well, the future's arrived. We live in a continuous now enabled by Twitter, email, and a so-called real-time technological shift. Yet this "now" is an elusive goal that we can never quite reach. And the dissonance between our digital selves and our analog bodies has thrown us into a new state of anxiety: present shock.

Ratings and reviews

4.2
19 reviews
Gabrielle Cuffee
October 4, 2017
While Douglas Rushkoff tackles some of society's digital afflictions head on he also tends to bounce from point to point without true clarity. Present Shock seeks to unveil the state of mind and time technology has created through its increasing integration within society. Without giving too much away, Rushkoff touches of the human concept of time and how it is impacted by technology and eventually controlled. Many other theories similar to this piece together a somewhat cohesive argument that our Discourse of life is becoming dependent of our technological advances, however, this argument is bogged down by pointless examples and his way of playing both sides. For what it’s worth the book is worth a skim to recover some of the important themes and interesting words Rushkoff creates as labels for his theories. Overall, the condition which Rushkoff exposes can be interpreted better through other texts or even a thorough summary of the entire book. It is worth reading if you share a similar ideology, but if you are someone who balances their digital world with real life it turns into an individual clinging to the past concept of narratives and society, bitterly.
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Kristy Watkins
April 18, 2013
It's ironic that a book disparaging technology and instantaneous knowledge hunger is distributed instantly via eBook.
3 people found this review helpful
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Garrett Neuenkirchen
June 4, 2013
A rambling narrative of incoherent speculative thought. Nothing insightful or thought provoking.
1 person found this review helpful
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About the author

Douglas Ruskoff's previous books, including Cyberia and Media Virus, have been translated into thirteen languages. He is the Technology and Culture Consultant to the United Nations Commission on World Culture and a regular consultant to Fortune 500 companies, and he writes a bi-weekly column for the New York Times syndicate. He teaches at the Esalen Institute and Banff Center for the Arts, and will be adjunct professor of Media Sociology at New York University in 1999. He lives in New York City.

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