Everyone's a Critic: Winning Customers in a Review-Driven World
Bill Tancer
Oct 2014 · Sold by Penguin
4.0star
2 reviews
Ebook
256
Pages
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Eligible
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About this ebook
More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews. Bill Tancer takes readers on a fascinating journey inside that world, to find out why one Los Angeles barber advertised his one-star reviews and how one scrappy hotel became the highest rated in London. Tancer's fascinating stories and data-driven research reveal how sites like Yelp and TripAdvisor are changing the way we interact and show how business owners can leverage online reviews to find greater success.
Ratings and reviews
4.0
2 reviews
About the author
Bill Tancer is the New York Times bestselling author of Click and general manager of global research at Experian Marketing Services. He is a frequent guest on CNBC, Bloomberg, and Fox Business and has been quoted by major publications about online consumer behaviour. He previously wrote a weekly column for Time entitled "The Science of Search."
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