For What It's Worth: Business Wisdom from a Pawnbroker
Jun 2013 Ā· Sold by Penguin
4.6star
43 reviews
Ebook
224
Pages
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About this ebook
Businesses these days talk a lot about figuring out what the customer wants. Well, hereās your first lesson: the customer doesnāt know what he wants. This book is going to show you how to convince him he wants the thing youāre selling.
Ā
Les Gold has been in business since age twelve, when he started selling used golf clubs from his dadās basement. Now he owns Detroitās biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show Hardcore Pawn.
Ā
As a third-generation pawnbroker, Gold grew up in the business, dealing with cusĀtomers who could be unruly and violent as often as they were friendly. He became good at selling just about anything and at buying items for what they were worth. Although he started at his familyās small pawnshop, he has now expanded into a fifty-thousand-square-foot former bowling alley, making a thousand deals a day.
Ā
On any given day, he could be taking a vinĀtage car in to pawn or chasing down a thief whoās just stolen a gold chain from the store. No business school in the world can teach you as much about buying, selling, negotiating, managing employees, dealing with customers, advertising, tracking trends, and predicting the economyās ups and downs.
Ā
In this entertaining, honest book, Gold takes you inside some of his weirdest, wackiĀest deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his businessāand neither should you.
Ā
You will learn:
No place in the world prepares you better for the working world than a pawnshop, and Les Gold takes you inside his shop to share what heās learned from fifty-five years in the most interesting job in the world.
Ā
Les Gold has been in business since age twelve, when he started selling used golf clubs from his dadās basement. Now he owns Detroitās biggest pawnshop, American Jewelry and Loan, and is the star of the hit reality TV show Hardcore Pawn.
Ā
As a third-generation pawnbroker, Gold grew up in the business, dealing with cusĀtomers who could be unruly and violent as often as they were friendly. He became good at selling just about anything and at buying items for what they were worth. Although he started at his familyās small pawnshop, he has now expanded into a fifty-thousand-square-foot former bowling alley, making a thousand deals a day.
Ā
On any given day, he could be taking a vinĀtage car in to pawn or chasing down a thief whoās just stolen a gold chain from the store. No business school in the world can teach you as much about buying, selling, negotiating, managing employees, dealing with customers, advertising, tracking trends, and predicting the economyās ups and downs.
Ā
In this entertaining, honest book, Gold takes you inside some of his weirdest, wackiĀest deals and steals. From the monkey his dad once took in to pawn to the deal Gold made for a stripper pole, he has no boundaries for what he considers to be part of his businessāand neither should you.
Ā
You will learn:
- How to tell an emotional story when youāre sellingāand take emotion out of the transaction when youāre buying
- Why judging your customers before you know them can kill a potential deal
- How to deal with risk, both mental and physical
- How to communicate with employees (even if theyāre your own kids)
- Why investing in relationships with your community is time well spent
- Why your business should never be limited by what others tell you it should be
No place in the world prepares you better for the working world than a pawnshop, and Les Gold takes you inside his shop to share what heās learned from fifty-five years in the most interesting job in the world.
Ratings and reviews
4.6
43 reviews
Hiro Rives
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April 10, 2013
If they market this with ads during the show, i think this may be a best seller.i want to know how les veiws things so i can be more in sync with the show.
Sam Nared
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September 25, 2015
Best book ever. A must buy. Lezy I'm a rich man now thanks to you. I run a big company owned by me . I sell all types of things like vcr records, CD players and Cassette players. Interested????
1 person found this review helpful
Hamza Asif
- Flag inappropriate
October 6, 2023
"How to get more gold" written by Mr Les Gold. š Useless commet. Just wanted to make the joke sorry š
About the author
Les Gold owns the fifty-thousand-square-foot American Jewelry and Loan, which serves more than 250 customers every hour. He also stars in the truTV show Hardcore Pawn, now in its seventh season, with more than 3 million weekly viewers. He lives in Detroit and works alongside his wife, son, and daughter.
Visit pawndetroit.com
Visit pawndetroit.com
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