Youtility: Why Smart Marketing Is about Help Not Hype
Jun 2013 · Sold by Penguin
4.7star
6 reviews
Ebook
240
Pages
family_home
Eligible
info
About this ebook
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Ratings and reviews
4.7
6 reviews
Anil Das
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July 28, 2021
AÀA BOSS NETWORK
Anil Das
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June 6, 2021
AÀA BOSS NETWORK
Anil Das
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February 9, 2021
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About the author
Jay Baer is a marketing keynote speaker, consultant, and digital marketing pioneer. He has consulted for more than 700 brands since 1994, including 30 of the Fortune 500. In addition to Youtility, he's co-author of the social business transformation book, The NOW Revolution. Baer runs the popular Convince & Convert blog, and is host of the weekly Social Pros podcast.
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