Better and Faster: The Proven Path to Unstoppable Ideas
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Better and Faster: The Proven Path to Unstoppable Ideas Audible Audiobook – Unabridged

4.5 4.5 out of 5 stars 163 ratings

What great ideas are you missing that are so close to your grasp?

In our world of chaos and change, what are you overlooking? If you knew the answer, you'd be a better innovator, better manager, and better investor.

This audiobook will make you better by teaching you how to overcome three neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you faster by teaching you six patterns of opportunity - convergence, divergence, cyclicality, redirection, reduction, and acceleration. Each pattern you'll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs, and ordinary people who unexpectedly made it big.

In an unparalleled study of 250,000 ideas, Jeremy and his TrendHunter.com team have leveraged their 100 million-person audience to study what actually causes opportunity: data-driven research that was never before possible. The result is a series of frameworks battle tested with several hundred brands and top executives at some of the most successful companies in the world who rely on Jeremy to accelerate their hunt for ideas.

Now, for the first time, you can learn the same tactics to out-innovate, outsmart, and outmaneuver your competitors. You will learn to see patterns and clues wherever you look that will put you on the smarter, easier path to finding those breakthrough ideas faster.

Product details

Listening Length 6 hours and 43 minutes
Author Jeremy Gutsche
Narrator Jeremy Gutsche
Audible.com Release Date March 17, 2015
Publisher Random House Audio
Program Type Audiobook
Version Unabridged
Language English
ASIN B00TG0DBHO
Best Sellers Rank #222,318 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
#946 in Marketing (Audible Books & Originals)
#1,447 in Entrepreneurship (Audible Books & Originals)
#2,045 in Business Education & Reference (Books)

Customer reviews

4.5 out of 5 stars
4.5 out of 5
163 global ratings

Top reviews from the United States

Reviewed in the United States on March 18, 2015
This is definitely the most engaging business book I have ever read! From the fascinating and relevant stories to the concepts that are easy understand, it is a book that can be read in one sitting.

Many business books offer content that is difficult to understand unless you have formal business training or education, but this is where Better and Faster is different. The majority of the stories feature brands that almost everyone is familiar with -- which makes them that much more interesting -- and the concepts and takeaways from each story can be applied far beyond the business world.

The book really teaches you how to resist complacency -- whether it be in your professional or personal life. A must read for anyone!
5 people found this helpful
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Reviewed in the United States on March 18, 2015
The notion of a chef taking the most acclaimed dish at his restaurant and throwing the recipe away sounds completely counterproductive––or is it? In Better & Faster, Jeremy Gutsche describes why most of us don't come up with brilliant ideas on a daily basis, and a great deal of this is due to conservative instincts.

As soon as I started reading this book, I became aware of an oblique perspective for brainstorming that works around the natural tendency to think the way that most people do, most of the time. In Better & Faster, you're taught that singular ideas are easily born from an insatiable attitude, supported by creativity and a keen awareness of the market's climate. Jeremy demonstrates convincingly that if you're constantly questioning and reinventing your ideas, your products or your services, you'll have the advantage of evolving with inevitably changing interests and needs of consumers. This is an insightful read that will reshuffle your routine reasoning for the better.
7 people found this helpful
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Reviewed in the United States on March 31, 2016
Would encourage someone interested in making 'a differnece' to read this fine work. Combining multiple methods of critical thinking to 'cross idea and discipline' thinking is the way forward for many of us . Great for our customers who get the benefit of improved service,products and systems. Really enjoyed the time reading this book
One person found this helpful
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Reviewed in the United States on March 18, 2015
As someone with an interest in fashion, I loved Better and Faster's passage about Zara founder Amancio Ortega and his distinct business philosophy. The book's case studies are each unique and engaging in their own way, providing insight and key takeaways that will appeal to the entrepreneur at heart. Whether you're an established CEO or a go-getter with a dream, chances are you will love this book and its personable approach to new ideas that will literally make you better and faster.

It's not all business though but also an inspiring look at writer Jeremy Gutsche's humble beginnings and the family that made him who he is today. Business-savvy and sentimental makes for a memorable and highly recommended read!
Reviewed in the United States on March 21, 2015
Better and Faster is a book that will truly inspire you to reach further, and achieve more. It's packed full of relevant stories and actionable insights. This isn't your typical business book, and you will walk away with memorable tales that you will want to relay to other people.

I definitely recommend Jeremy Gutsche's newest book to anyone who is looking for a great read, and looking to better themselves (both in the business world and in their private life). It's impossible to put down, and Gutsche's personal anecdotes makes the information relatable, and the book feel heartfelt. A must read!
Reviewed in the United States on March 19, 2015
If you’ve had the chance to read Exploiting Chaos, then you know the kind of excitement and enthusiasm that Gutsche brings to the table. Better and Faster does not disappoint and offers insight into some of the world’s top brands and their journey to success. If you’re looking for a clear-cut path toward reaching your own potential, Gutsche’s 6 patterns of opportunity will definitely help you get there!
3 people found this helpful
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Reviewed in the United States on March 19, 2018
This book takes you behind the scene of Industries "Think tank" that literally changes our world daily organizing it in principals that
you can build strategies that will keep you always on the cutting edge.
One person found this helpful
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Reviewed in the United States on March 23, 2015
Better and Faster is exactly what I hope to get out of a good business read, and a perfect follow-up to Exploiting Chaos. The stories are engaging, informative and highly applicable; I personally had no idea as to the stories behind many of brands I thought I knew and loved, like Zara and Sony. This is a must-read for anyone interested in marketing, entrepreneurship, or generally interested in better grasping the instincts that prevent us from reaching our full potential.

Top reviews from other countries

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Christian
5.0 out of 5 stars Inspiring
Reviewed in Canada on February 19, 2018
Very easy to read. Lots of good information and examples. I agree with him in a lot of the observations.
Breno Oliveira Nunes
5.0 out of 5 stars Inspirador
Reviewed in Brazil on May 17, 2017
Livro interessante que mostra vários exemplos de empresas e pessoas que obtiveram sucesso por terem o espírito caçador. Leitura obrigatória para quem pensa em inovação e tem um perfil de empreendedor.
Arushi
5.0 out of 5 stars Five Stars
Reviewed in India on September 17, 2017
good
Héctor
1.0 out of 5 stars Nothing new, just a script of his conference.
Reviewed in Mexico on December 28, 2016
I bought this book because of an exceptional conference from Jeremy, but the book has nothing new to offer. It is exactly the same information as the conference, even in the same order as he talked.
One person found this helpful
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Amazon Customer
5.0 out of 5 stars excellent
Reviewed in the United Kingdom on August 20, 2015
excellent