Diane MacEachern, the founder and president of BigGreenPurse.com, is passionate about empowering women to use their marketplace clout to protect the environment. A best-selling author, successful business woman, entrepreneur and long-time conservationist, she has launched wwww.biggreenpurse.com, the only website in the U.S. dedicated specifically to transforming women's environmental concerns into measurable improvements in our quality of life. Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, is her fourth book.
Big Green Purse has been featured in media outlets ranging from Family Circle, Body + Soul, More, and Sierra to U.S. News & World Report, CNN Radio, and Martha Stewart Living Radio. Diane speaks frequently to companies, government institutions, and non-profit organizations, including groups like the American Bankers Association, Toyota's In the Interest of Women annual conference, Harvard University, and the U.S. Environmental Protection Agency. Her Big Green Purse blog is being carried by Environmental News Network, The Daily Green, BoomerGirl.com, and many more.
Diane's best-selling first book Save Our Planet: 750 Everyday Ways You Can Help Clean Up the Earth was featured on national television programs ranging from CNN Headline News to ALive with Regis and Kathie Lee@ to AThe ABC Network Television Earth Day Special@ and the ANBC Network Earth Day Special.' The book was also reprinted in Italy and Japan. Said Michael McCloskey, chairman of The Sierra Club, 'MacEachern pulls the whole picture together as no one has ever done: what the problems are, what we can do, and why it makes a difference.'
As the co-founder and chief executive of Vanguard Communications, Ms. MacEachern helped develop and implement national strategies to educate the public about such pressing issues as ocean pollution, renewable resources, sustainable agriculture, endangered species, wilderness preservation, human rights, civil society, land use planning, and nuclear weapons. For several years, she played an integral role in the U.S. Environmental Protection Agency's efforts to develop and implement a nationwide initiative to educate the public about global warming. Diane collaborated with Earth Day 2000 in developing an international program to raise awareness about opportunities for fuel efficiency and non-polluting energy sources. She was part of the team that helped create the 2-million acre Grand Staircase-Escalante National Monument during the Clinton Administration.
In addition to Save Our Planet, Diane has enjoyed success as a newspaper and magazine columnist, contributing author, and web writer. Diane has written regularly for Good Housekeeping magazine. In addition, her writings have appeared in Family Circle, Self, Christian Science Monitor, Ladies Home Journal, Reader's Digest, First for Women, Baltimore Sun, Country Living, and many more. She has produced numerous award-winning publications on a wide variety of energy and environmental topics for members of Congress, the media and the public at large. She is also the author of Enough is Enough! The Hellraiser's Guide to Community Activism: How to Organize a Successful Campaign for Change. In addition, her writing appears in 50 Ways to Love Your Country (Inner Ocean Press for MoveOn.org).
Diane MacEachern received a Master's Degree from the School of Natural Resources and Environment at the University of Michigan. She is the vice-chair of the board of directors for the Alaska Wilderness League, where she is part of the team working to protect America's Arctic National Wildlife Refuge from oil drilling.
