Reality Check Reality Check

Reality Check

The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

    • 3.9 • 20 Ratings
    • $14.99
    • $14.99

Publisher Description

"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd

For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake.

Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."

GENRE
Business & Personal Finance
RELEASED
2008
October 30
LANGUAGE
EN
English
LENGTH
496
Pages
PUBLISHER
Penguin Publishing Group
SELLER
PENGUIN GROUP USA, INC.
SIZE
1.4
MB

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