Table of Contents
B Corps in Their Own Words viii
Foreword Rose Marcario xi
Introduction 1
1 Overview 21
The Search for "What's Next?" 23
B Corps: A Quick Overview 25
The Emergence of the B Economy 28
What Do Investors Think about B Corps? 28
Does B Corp Work for Multinationals and Publicly Traded Companies? 29
2 Benefits of Becoming a B Corp 37
Being Part of a Global Community of Leaders 39
Attracting Talent and Engaging Employees 46
Increasing Credibility and Building Trust 48
Benchmarking and Improving Performance 51
Protecting a Company's Mission for the Long Term 52
Generating Press and Awareness 55
3 The B Impact Assessment 61
How to Use Business as a Force for Good 62
Workers 68
Community 92
Environment 122
Governance 136
Customers 151
4 The Quick Start Guide 161
Step 1 Get a Baseline 163
Step 2 Engage Your Team 166
Step 3 Create a Plan 168
Step 4 Implement 170
Step 5 Fine Tune 171
Step 6 Celebrate, and Next Steps 172
Conclusion 177
Appendix A Certified B Corporations and Benefit Corporations 189
Appendix B Sample Diversity, Equity, and Inclusion Surveys 195
Notes 199
Acknowledgments 203
Index 205
Photo Credits 215
About the Authors 216
About LIFT Economy 218
About TMI Consulting 219
About B Lab 221