Friction Friction

Friction

Passion Brands in the Age of Distruption

    • $13.99
    • $13.99

Publisher Description

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.

Brands know a new approach is needed. But most don't realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.

Frictionargues that brands don't simply need clever messages or new, shiny technologies. Theyneed a fundamental change in strategy. Friction provides a system for embracingtransparency, engaging audiences, creating evangelists, and unleashingunprecedented growth.

The authors ofFrictionhave worked onsome of the industry's most innovative assignments for the world's most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

GENRE
Business & Personal Finance
RELEASED
2017
November 14
LANGUAGE
EN
English
LENGTH
240
Pages
PUBLISHER
PowerHouse Books
SELLER
Simon & Schuster Digital Sales LLC
SIZE
3.8
MB

More Books Like This

The Contagious Commandments The Contagious Commandments
2018
Eat Your Greens Eat Your Greens
2018
Disruptive Marketing Disruptive Marketing
2016
Stop Listening to the Customer Stop Listening to the Customer
2020
Eating the Big Fish Eating the Big Fish
2009
R.E.D. Marketing R.E.D. Marketing
2021

More Books by Jeff Rosenblum & Jordan Berg

Customers Also Bought

Start with Why Start with Why
2009
Extreme Ownership Extreme Ownership
2017