Table of Contents
Foreword vi
Introduction: Join the 1 Percent … without Leaving Your Toilet! 1
Chapter 1 Before You Embark: Would a Degree in Metal Detecting Be Better for You? 5
Chapter 2 Microeconomics and Macroeconomics: A Tale of Two Economicses 9
Chapter 3 Finance: The Gay "Stairway to Heaven"? 17
Chapter 4 Accounting: Blecchhh! 22
Chapter 5 Marketing the Medieval Way 30
Chapter 6 Business Statistics Made Easy! 35
Chapter 7 Strategy Is the Best Strategy 37
Chapter 8 Business Psychology: $uccess and the Mindset of the Minotaur-Mind™ 41
Chapter 9 Entreupeuneurialiasm 48
Chapter 10 Leadership: Harnessing Your Inner Darth Gandhi 54
Chapter 11 Business Ethics: LOL 63
Chapter 12 If John Wayne and Yoda Had a Baby: Attributes of the Great Manager 68
Chapter 13 Fake It Till You Make It: How to Act and Dress Like You're Somebody 76
Chapter 14 Negotiation: Let's F#ck Each Other Over 87
Chapter 15 Rule-Based Business Process Modeling 94
Chapter 16 Business and Computers! 97
Chapter 17 International and Multiglobal Business: Whåt Yoü Neéd to Knøw 102
Chapter 18 The Stock Market: Las Vegas for Losers 107
Afterword: Prison Life 115